DISQUS

Wright Creativity: Are you actually using your analytics?

  • Jon Buscall · 4 months ago
    Great post! Thanks for sharing this. Like you I have a bunch of keywords that I want to target but I also get some odd things showing up. I looked at the odd posts that crop up and then went back and rewrote them to suit my target audience more.

    The Disruptive Media conference I was at earlier in the year got me onto this and I've found it quite useful for converting weird traffic into potential leads and jobs.

    One thing I found was useful for tweeking my keywords was to think about all the questions people put into google that relate to my work. Then write headlines and articles that match.

    So for your site I would start targeting posts/titles (keywords in brackets) with titles such as:
    *Want to hire a creative designer? The pitfalls (hire creative designer)
    *Why you need a YourTown freelance writer (YourLocalTown freelance writer)
    *How to use a semi-colon correctly....

    Showing that you can help is a great way to get people on to your site and putting your call-to-actions in front of them.